What You Don’t Understand About Your Event Budget

In this episode we’re talking with the Head of Strategic Events at Webflow, Alyson Strickler-Vazquez. Alyson creates experiences that resonate and deliver measurable impact. She excels in designing strategies that fuse creativity with precision, using insights and analytics to maximize ROI and deliver measurable success. In this episode, she breaks down how to budget to maximize your impact, and how to negotiate to save your event thousands and thousands of dollars. This episode is filled with actionable takeaways, so hit the download button, screw your headphones on tight, and get ready to take notes.

Alyson Strickler-Vazquez is an award-winning event marketing powerhouse with 15+ years of experience spanning Fortune 200 manufacturing, global travel management, and high-velocity tech. She’s built a career turning events into high-impact brand moments—scaling global meeting teams, owning multi-million-dollar portfolios, and delivering bold, immersive experiences that move audiences and the bottom line.

As Head of Strategic Events at Webflow, Alyson leads the company’s flagship conference and external experience strategy, transforming creativity and storytelling into a measurable competitive advantage.

Recognized as a 2024 Event Marketer Changemaker and Budget Warrior and winner of the 2025 EX Award for Best Meeting Experience, Alyson blends imaginative design with data-driven precision. She architects large-scale conferences, trade shows, activations, incentive programs, and sales kickoffs that captivate audiences and accelerate revenue. Beyond the stage, she builds enduring brand ecosystems—elevating companies globally, saving them millions through innovative strategy, and mentoring the next generation of event talent.