Alyson creates experiences that resonate and deliver measurable impact. She excels in designing strategies that fuse creativity with precision, using insights and analytics to maximize ROI and deliver measurable success.

Here are 4 of the top ideas that came out of our conversation with her:

• Don’t settle for what’s presented to you in a contract. You can negotiate your way into saving some serious money, There are tons of fees and intangibles you can get waived, you just need to know what to demand.
• Part of creativity involves finding ways to do things for less money, and spending your money differently like upping your food and beverage spend in exchange for free wifi.
• Spend your “wow” money last, and spread it out over the course of the whole event.
• Spending money on AV is critical because if the audience can’t see or hear the presenters, the rest of your spend is not gonna matter.

If you want to hear our full conversation, head to the episode page or listen anywhere fine podcasts are found.