T-Mobile Winners Circle
VIVA LAS VEGAS
For this year’s Winners Circle employee incentive event, T-Mobile and Proscenium created an over-the-top magenta spin on classic Las Vegas spectacle. The setting - The Cosmopolitan Resort - felt like a homecoming. This marked our 10th year producing Winners Circle, and our very first year was at the Cosmo, too. So we went all in. Rather than play against some of the traditional Vegas showiness, we leaned hard into it: feathers, rhinestones, glitz, and glamour at every turn, designed to make T-Mobile's 500 top performers feel like the stars of the show.
THE GLITZ AND THE GLAMOUR
Big T-Mobile energy hit the moment winners and their guests arrived. A magenta feather wall with a neon Winners Circle sign anchored the arrival space, while massive print branding splashed our theme graphics all across the foyer. The Magenta Mixer kicked things off in style with specialty cocktails, a central lighted bar, interactive games, and live beats by DJ Kelly.
Throughout the week, partner activations turned the program into a discovery experience. The standout was an AI photo booth we developed for T-Mobile's Netflix partnership, dropping attendees inside the world of Stranger Things; complete with a living-room set and a wall of LED tubing evoking fast streaming. Other partner moments rounded out the week, surprise gifts and activations form Delta, 7/11, Shell Gas, and even DoorDash crashing Club Magenta with glowing brand ambassadors on roller skates.
This year's Town Hall got a thoughtful redesign, too — inclusive semi-circular seating, a leadership Q&A moderated by Deeanne King with mic runners working the room, and impactful performance from a T-Mobile winner who wrote and performed a stunning poem about her 19 year tenure with the
company.
This year's Town Hall got a thoughtful redesign, too — inclusive semi-circular seating, a leadership Q&A moderated by Deeanne King with mic runners working the room, and impactful performance from a T-Mobile winner who wrote and performed a stunning poem about her 19 year tenure with the
company.
A SPECTACLE WORTHY OF THE STRIP
One of the most extraordinary parts of Winners Circle was the awards show. For a decade, Winners Circle awards night had been produced in a ballroom — but in 2026, we moved into a proper theater and built a full-out Las Vegas scenic production, the kind you'd see on a marquee. Velvet curtains, sequins, crystal bead swags inspired by the Cosmo's iconic Chandelier Bar, and marquee lights brought the glamour and scale of old Vegas to life. Table-scapes carried the motif right down to crystal lamps and sparkling linens.
A magenta showgirl and showboy welcomed guests into pre-show cocktails set to burlesque-inspired music, then circulated through dinner for extra flair. Employee talent opened and closed the show — our opening number featured a female dancer flanked by two male dancers and a mid-performance costume change, with the whole look shifting from black-and-white to full color, set to Shirley Bassey's "Get the Party Started."
STRIKING THE PERFECT NOTE
The week closed out at Brooklyn Bowl Las Vegas with Club Magenta, where we traded Vegas glitz for Coney Island-inspired boardwalk charm. A custom marquee-light photo moment set the tone, and the night was packed with interactive fun, including branded cotton candy, tarot readers, henna artists, magicians, and, naturally, bowling. William Lifestyle warmed up the crowd before Weezer took the stage for an electrifying headline set that brought an unforgettable week to its perfect finish. Ten years in, and Winners Circle proved that in Vegas, the only way to go is all in.
Photo Credit: Ryan Brien
Photo Credit: Ryan Brien
