We made an AI photobooth that actually looked good

In one of our emails a few months ago, I mentioned how AI-powered photobooths at events weren’t doing too hot... they always came across as gimmicky and unreliable.

I wanted to do them properly. I just needed an opportunity.

And then one came along.

We recently worked with T-Mobile on the high-octane launch of their ‘Un-carrier’ campaign at the Formula 1 Grand Prix weekend in Las Vegas, bringing magenta-drenched magic to the racetrack.

Now was my chance!

I built a system through which users could take selfies on their phones and watch themselves get transformed into F1 drivers on a screen in one of the main event spaces.

The results were amazing, and they also tied in neatly with one of T-Mobile’s corporate partnerships. Guests’ AI portraits were displayed in a faux interface designed to mimic a streaming service, paired with fictional synopses that made it look like they were starring in an F1 show.

Below that? Promos highlighting that Netflix and Hulu are free on T-Mobile. Very slick...

Given the tight five-week turnaround on the T-Mobile event, adding a bespoke photobooth to the production workload might have seemed unwise a few years ago. But with new AI tools, creating something relatively complex like this was a breeze.

All we needed was the idea, and that’s where the Proscenium crew’s creativity came in. That’s something you can never automate.

Read more about the F1 event we produced for T-Mobile