Fast cars. Fast 5G. Fast turnaround.
It’s fitting that T-Mobile’s showcase at the Formula 1 Grand Prix weekend in Las Vegas last year was all about speed, given we had just five weeks to produce something unprecedented.
Paris Hilton called it “hot”
Influencers, press, and employees entered through an F1-themed garage, and as the doors rolled open, T-Mobile's badge was projected onto a fog curtain in their center view. The room beyond was a magenta-drenched pit stop, and some notable guests made their way through, Paris Hilton among them.
Our main room had over 1,800 square feet of LED, custom racing chairs, and something you don't see at most corporate events: actual T-Mobile employees sitting in grandstands on either side, cheering the presenters on throughout the event.
A Winning Partnership
Once the keynote wrapped, audiences were beckoned towards Club Magenta, where T-Pain performed a surprise set with an opening by DJ Brandi Cyrus
This kind of turnaround just isn’t feasible without a team that’s been doing this together for a long time. And we’ve been collaborating with T-Mobile since day one. That’s what a 15-year relationship gets you. We couldn’t be prouder of this event and our winning partnership.
This kind of turnaround just isn’t feasible without a team that’s been doing this together for a long time. And we’ve been collaborating with T-Mobile since day one. That’s what a 15-year relationship gets you. We couldn’t be prouder of this event and our winning partnership.
Next week, it’s officially our birthday! We’re hitting the big 15, and we’ve got more stories from the past decade-and-a-half coming your way throughout June. Thanks for being here for the ride.
