TD Ameritrade
Each month, we’re celebrating 15 moments from the past 15 years that capture the magic, the challenges, and the unforgettable wins of the Proscenium journey.
This month, we’re taking a look at TD Ameritrade a client we partnered with across many different events, year over year.
One client, Multiple events
TD Ameritrade trusted us with more than one event per year: TD LINC, their flagship conference for financial advisors, plus their leadership and executive programs for very different (but equally important…) audiences.
Each event had a different budget level. The challenge was making sure the smaller shows felt just as ambitious as the big one.
Enter: the green couch
Olga Losada, our VP of Operations, found a way to turn that challenge into an opportunity.
TD Ameritrade had a well-known commercial featuring a green couch. So, it only seemed natural to build a set with the renowned couch for TD LINC, and then use it again across their other programs throughout the year.
Because the events served different audiences, it worked. Nobody saw the same set twice, but we only built it once!
We applied that thinking across the board. Scenic pieces designed for LINC were reimagined for the leadership events. Furniture was purchased instead of rented and stored at our AV vendor's warehouse between shows, then trucked to wherever the next event was.
And when assets reached the end of their useful life? We donated them to local theater groups.
From Keynotes to Encores
Being thoughtful about production across the full year of events helped allow TD Ameritrade to bring in headline speakers like Viola Davis, Malcolm Gladwell, Condoleezza Rice, and Simon Sinek, and musical performers including Joan Jett, Weezer, Sheryl Crow, and Barenaked Ladies.
It’s the caliber of talent you have the budget to book comfortably when your events team finds efficiencies in the most creative places.
