Proscenium turns 15
Fifteen years. That's how long we've been bringing impossible ideas to life.
It started with nothing more than a dream, a few folding tables in an empty conference room, and an unwavering belief that we could create something extraordinary. Today, we look around and see so much to celebrate:
- A mighty team of the most dedicated, talented, creative, and passionate people in the business
- A circle of clients who are generously collaborative, fiercely intelligent, and inspiring to work with
- A portfolio of award-winning events that have entertained and inspired audiences across the globe
This year, we're taking you behind the scenes. Each month, we'll share stories that made us who we are today. 15 wonderful moments from the past 15 years that capture the magic, the challenges, and the unforgettable wins.
Cheers to Heineken
We're kicking off with a brand that's been with us through some of our boldest adventures: Heineken.
Over 25 productions together, we've transformed everything from massive convention centers to intimate Broadway-caliber theaters. We've dressed your brand leads as astronauts, choreographed dances with your executives, and made presenters materialize from magical boxes. Your incredible portfolio of beverages has inspired us to push boundaries and create experiences of pure delight.
But one show stands apart.
Dallas, 2017 — the production that changed what we thought was possible.
Creating Legendary Experiences For A Legendary Brand
We created a room within a room at the Dallas Convention Center, where we controlled every single element.
We didn't just use LED screens. We immersed the audience in them. Three giant displays wrapped the stage, but here's what made it revolutionary: the entire 80' x 40' floor was LED.
In an instant, presenters could step up to a swimming pool, walk through an apple orchard, or step onto a football field. The technology dissolved the boundaries between presenter and audience, creating something no one had experienced before in corporate events.
Despite the massive scale, something unusual happened. The presenters and audience told us it felt incredibly intimate and connected.
Mark Shearon, Founding Partner of Proscenium, remembers it this way:
"At that time no corporate event had ever used an LED floor. The way we immersed the presenters and the audience in each location we created was pure magic. And even though the presenters were nervous about presenting with audience all around them, they loved how intimate the environment turned out to be."
The result? We were the Ex Award Winner for Best B-To-B Production.
As our client put it,
“I’m convinced this was the best show we’ve ever had! You were amazing partners and I’m so thrilled to have you all as part of our extended team. Cheers to many more successful events to come!” - Chief Corporate Relations Officer, HEINEKEN USA
We raise a glass to Heineken and the bold risks you've taken with us. Here's to many more adventures together.
